Evaluating print and broadcast news in the San Francisco Bay Area from A to F.
E-mail to a friend | Printer-friendly version | Discuss story

Commentary

Liberal bias or public bias?

Have you noticed a new feistiness among journalists? Maybe it was news anchors flooded with despair in New Orleans showing images that put the lie to FEMA pronouncements.

Or after President Bush's state of the union speech, NPR finding experts to comment on the veracity of the president’s main points.

To some, challenging the Bush administration's grip on reality may seem a slam dunk case of liberal bias.

But it's really a bias in favor of the public. It's the only bias socially responsible journalism finds acceptable. In fact, it's required.

If a source misrepresents reality, journalists who pass on such information uncritically become PR agents, or worse, propagandists.

John McManus

I propose that every news organization take stock of the credibility of powerful sources they encounter routinely. To the extent the source has consistently misled the public, the reporting ought to change from an emphasis on the source’s comments to at least an equal focus on their accuracy.

In their influential book, The Elements of Journalism, Bill Kovach and Tom Rosenstiel maintain that "the essence" of journalism is a “discipline of verification.”

Few news organizations have dared to live up to this standard.

Simple “he said” or “he said-she said” journalism is quicker and costs less than “he said, however the facts appear to differ” reporting.

Stenographic coverage also avoids the appearance of bias. But it's inherently one-sided because the powerful always have greater access to newsrooms than others.

Journalism without verification may seem more objective. But it's a false neutrality that gives equal credence to lopsided evidence.

In a world in which CEOs inside and outside of government make counter-factual statements with great certitude, we need much more of this public bias.

This commentary was first aired as a perspective on KQED on Feb. 27, 2006.

What do you think? Discuss it in The Coffeehouse.

WEEKLY UPDATES

More...
A project of the School of Journalism and Mass Communications at San Jose State University, Grade the News is affiliated with the Graduate Program in Journalism at Stanford University and KTEH, public television in Silicon Valley.

Monitoring the Bay Area's most popular news media:

Contra Costa Times

Knight Ridder

San Francisco Chronicle

Hearst

San Jose Mercury News

Knight Ridder

KTVU, Oakland (FOX)

KTVU, Oakland (FOX)

KRON, San Francisco

KRON, San Francisco

KPIX, San Francisco (CBS)

KPIX, San Francisco (CBS)

KGO, San Francisco (ABC)

KGO, San Francisco (ABC)

KNTV, San Jose (NBC)

KNTV, San Jose (NBC)

 

Bay Area media advocates:

Media Alliance
Center for the Integration and Improvement of Journalism at SFSU
Maynard Institute
Youth Media Council
Project Censored
New California Media
Society of Professional Journalists, Northern California chapter
National Writers Union Bay Area chapter

Site highlights

THE GROWTH OF FREE NEWSPAPERS

The three-part series follows the rise of three Bay Area handouts:
• Part 1: At free dailies, advertisers sometimes call the shots
• Part 2: Free daily papers: more local but often superficial
• Part 3: Free papers' growth threatens traditional news
• See also: SF Examiner and Independent agree to end payola restaurant reviews
• And: The free tabloid that wasn't: East Bay's aborted Daily Flash

FATE OF KNIGHT RIDDER NEWSPAPERS

Lou Alexander started a firestorm with his original guest commentary predicting the company would be sold. Several other experts on newspapers have weighed in:
Newspapers can't cut their way back into Wall Street investors' hearts, by Stephen R. Lacy; Alexander responds
Humbler profits won't encourage buyouts, by John Morton; Alexander responds
Newspapers can't maintain monopoly profits because they've lost their monopolies, by Philip Meyer
Knight Ridder in grave jeopardy, by Lou Alexander...

KQED-FM AUDIO PERSPECTIVES BY JOHN MCMANUS

Leakers and plumbers: There's no difference between a good leak and a bad leak? Journalists need a shield law. 11/22/05
Unintended consequences: How Craigslist and similar services are sucking revenue from faltering newspapers. 9/13/05
Is CPB irrelevant? As Congress moves to cut public broadcasting funds, has CPB become obsolete in the modern marketplace. 6/26/05
The paradox of news: There's more news available and its cheaper than ever before, but fewer young people are interested. 5/12/05

---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

Most recent updatesHow the Bay Area's most popular media stack up.Talk about Bay Area journalism in our on-line discussion forum. A printable news scorecard you can use at home or in school. Raves and rants aimed at the local media. What would you do if you were the editor? Upcoming happenings and calls for public action. Let 'em know! Contact a local newsroom.Codes of ethics, local media advocates and journalism tools. Tip us off about the local media, or tell us how we're doing.Oops.A comprehensive list of past GTN exclusives.